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Keep it simple, stupid

Marketing needs to grab attention, build interest and drive action in order to be effective. Some marketers have got into the habit of bombarding their audiences with multitudes of messages, features, brand values, images, etc. and this his throw-anything-at the-wall-and-hope-it-sticks way of communication isn’t working. Let’s keep it simple.


DirectionGroup Ltd Acquired by Unlimited Group

Today is a very exciting day for the team at DirectionGroup. We are delighted to announce that our business has been acquired by Unlimited Group, the independent marketing services group with over 850 employees and offices in London, Bristol, Winchester and New York.