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Disruptive is a Dirty Word

It’s mid—January and therefore everyone’s resolutions have already been scuppered and postponed for another attempt in 2020. Mine got broken the first full week back in the office this year. I was on a conference call where I uttered the word “disruptive”…


How do I know if this blog is good?

At DirectionGroup, our goal is to write copy that people can’t ignore. That’s persuasive, to the point, and gets a powerful message across. See how we get there with George from our copy team…


Are your social influencers closer than you think?

Did you know that a message shared socially by your employees will spread 561% further than a message shared by a brand? Or that content shared by an employee gains eight times more engagement than one shared by a company? While these stats are amazing, we need to look at them practically to understand the power your employees could have in building brand awareness.


Merriment & Marketing: B2B at Christmas in 5

The nights are drawing in, there’s a biting chill in the air and highstreets are lighting up. To quote Coca-Cola; holidays are coming. It’s an exciting time for marketers. Read Dickie’s 5 ways to embrace the jolly spirit and bring the festivities into your campaigns


A Planner’s POV: Twitter Threads in B2B

At the end of last year, Twitter released the feature we all now know as Threads – allowing users to quickly and easily string tweets together. Read why our our Planner – Marky B – is such a fan…