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From leads to revenue: success in a measurement obsessed world

24th January 2018

8.45am coffee and pastry: 9am start - 10.30am

DirectionGroup
401-403 Reading Road
Winnersh
Wokingham
RG41 5HU

From leads to revenue: success in a measurement obsessed world

In an attempt to be seen as more than the “colouring in department” some B2B marketers have gone measurement crazy. How do we change the perception of marketing from a cost centre into a revenue driver, without becoming an excel guru or a full-on statistician?

If the utopia is to talk about revenue and sales, we need to look past clicks and visits surely? The journey there means the focus must be firmly fixed on the metrics that count.

So, how do we know what to measure? Optimisation means understanding interactions, clicks, dwell time, bounce rates, unique visits – and the rest. It’s easy to get punch-drunk with so many metrics to measure, watch and improve.

Join us for this breakfast discussion where we we’ll cover:

  • What should a B2B marketing measurement journey look like?
  • What should I be measuring? What kinds of measurement actually have meaning?
  • How do I stop the business becoming measurement obsessed?
  • How can I map measurement to my objectives?

Cost

FREE to invited marketers only (breakfast included). Please fill in the form below to request an invitation to attend.


    Request an invitation


    Cancellation policy:

    Can’t make it?
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    Alternatively, you could transfer your place to a colleague. Please let us know their name and contact details so we can update our guest list.