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Achieving ABM at scale

14th June 2018

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom

+44 (0)118 977 2677

Achieving ABM at scale

Strategic ABM (1:1) works, we’ve all seen the figures. The challenge lies in replicating that approach to engage more accounts in a rich and meaningful way. ITSMA have identified that 71% of B2B marketers are looking to scale the approach in the next 12 months.

Defaulting back to digital marketing with a modicum of personalisation to serve more customers isn’t going to cut it! This “marketing that looks like ABM” approach doesn’t deliver the same results.

The question then is, how do we replicate strategic ABM principles, but at scale? Enter ABI – Account Based Intelligence… an approach focused on bringing together all the insights and data available relevant to the target account or industry in question.

Armed with real-time access to the intelligence to start conversations and build go-to-account marketing plans, Strategic ABM can be replicated across more 1:1 engagements.

Join this breakfast discussion where we’ll cover topics like:

  • The proof that ‘proper’ ABM works
  • The challenge of scaling 1:1, many times
  • How insight is the missing element of large-scale ABM programmes
  • What insights to gather and how to put them to use with your target accounts
  • How sales and marketing can come together, united by account intelligence

Cost

FREE to invited marketers only (breakfast included).

Please fill in the form to request an invitation to attend.