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Is your marketing ready for GDPR?

27th September 2017

8.45am coffee and pastry: 9am start - 10am

DirectionGroup
401-403 Reading Road
Winnersh
Wokingham
RG41 5HU

Is your marketing ready for GDPR?

There’s been a lot of talk recently about GDPR or General Data Protection Regulation which comes into effect May 2018. The regulation is set to shake up B2B marketing practices and approaches – with an impact on marketing tactics, harvesting, use and storage of data as well as onward implications for Marketing Automation and CRM systems and processes.

Is now the time to consider changing your inbound and outbound approach, before it becomes an unmanageable task?

With all the talk, there seems to be a distinct lack of practical advice about the impacts on day to day lead generation activities for B2B marketers. We’ve been on a journey to understand the implications for our business and we’ve got a firm view on what your next steps should be.

Join this breakfast discussion where we’ll answer questions like:

  • What are the key requirements of GDPR on B2B marketers?
  • What are the implications for my current outbound and inbound marketing activities?
  • How will the regulations impact my use of third party media and digital marketing services?
  • What can I learn from DirectionGroup’s experience?

Cost

FREE to invited marketers only (breakfast included). Please fill in the form below to request an invitation to attend.


Request an invitation


Cancellation policy:

Can’t make it?
If you realise you’re not going to be able to make it to one of our events, it’d be great if you could let us know. Please give us five days’ notice, if you can. That way, we can give your space to someone else.

Alternatively, you could transfer your place to a colleague. Please let us know their name and contact details so we can update our guest list.