Resource and time poor, channel partners are often the least equipped to make the move to modern digital marketing techniques. We all know that the one-size-fit-all ‘campaign in a box’ really fits no-one. How can vendors ensure their partners are representing their brands with impactful, thought-out marketing initiatives that deliver on objectives? What’s more, how do they make sure marketing funds allocated to partners are not left on the table and instead spent wisely on results-orientated, proven activities?
The answer? An engagement process that includes consultancy, training and an executional framework is a starting point. We call it the Channel Partner Marketing Blueprint. Come and join us to understand how this approach could help your future channel marketing efforts by controlling quality while ensuring performance and compliance.
If you missed it, feel free to contact us about your channel marketing needs.