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Content marketing, friend or foe?

21st August 2019

9:00 AM - 10:00 AM | 8:45 AM arrival (light breakfast provided)

Room Turing
Unlimited House
Great Pulteney Street
London
W1F 9NB

+44 (0)118 977 2677

Content marketing - friend or foe?

Have we moved too far from “old-school” product marketing approaches or do we just need to work harder to make content marketing work?

‘Content marketing’ tells us to talk less about ourselves and more about the customer: their needs, challenges and their marketplace. But what does that mean for sales conversations? Has content marketing made life harder for marketing and sales, and how to we get our demand generation efforts back on track?

Join this session where we will answer questions such as:

  • How has content changed the game – and for good or bad?
  • What does an effective content marketing campaign look like?
  • What does the content marketing funnel really look like?
  • Why is lead nurture now so important?
  • Whose job is it to nurture leads – marketing or sales?

​Address: Room Turing, Unlimited House, Great Pulteney Street, London W1F 9NB

Date: 21st August 2019

Time: 9:00 AM - 10:00 AM | 8:45 AM arrival (light breakfast provided)

This webinar has not been recorded yet

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