Getting your content marketing to the finish line

16th May 2019

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
RG41 5HU
United Kingdom

+44 (0)118 977 2677

From leads to revenue: success in a measurement obsessed world

Content marketing is effective at building awareness and driving engagement between prospect and brand. It’s so good in fact that according to Forrester over half of the purchase decision is already complete before the customer even contacts the supplier. This is both good news and bad.

Content marketing is doing a good job at creating a runway for prospects to engage and self-educate. But, there’s a critical point where marketers are failing to get to the finish line. Our content is stopping short and exposing the buyer to a potential bumpy landing on the way to sales.

There are two obvious areas of focus to remedy this situation:

  1. Content for the remaining parts of the journey
  2. Sales enablement support form marketing

Join this breakfast discussion where we’ll cover topics like:

  • What kind of content sits at that end of the journey?
  • What information is missing from the content that marketing is making already?
  • Where to find the golden nuggets and how to get them into the right hands?
  • What help do sales teams need to help them convert the lead?
  • How can we make sure marketing and sales collaborate to complete the deal?
  • Who’s doing it well and what can we learn form their success?

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