Have we moved too far from “old-school” product marketing approaches or do we just need to work harder to make content marketing work?
‘Content marketing’ tells us to talk less about ourselves and more about the customer: their needs, challenges and their marketplace. But what does that mean for sales conversations? Has content marketing made life harder for marketing and sales, and how to we get our demand generation efforts back on track?
Join this session where we will answer questions such as:
Address: Room Turing, Unlimited House, Great Pulteney Street, London W1F 9NB
Date: 21st August 2019
Time: 9:00 AM - 10:00 AM | 8:45 AM arrival (light breakfast provided)