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Intent data driven strategy vs the way you do it now

18th September 2019

9:00 AM - 10:00 AM | 8:45 AM arrival (light breakfast provided)

Room Turing
Unlimited House
Great Pulteney Street
London
W1F 9NB

+44 (0)118 977 2677

Get up to speed with intent data, so you can accelerate your pipeline

Wasted media spend, content not resonating, messaging missing the mark, weak pipeline of engaged prospects B2B marketers are wasting time and money trying to address their entire market at once – without the resources to do it effectively.

We need a new approach. We need to focus our attention on the prospects who are actively in-market for the solutions we’re selling. And intent data gives us a way to find them.

But there’s more. Intent data can go even further and help inform creative, content and ABM programs. And, when combined with your marketing automation platform, you’re in a better position than ever to truly create demand generation engines that deliver true ROI.

In this breakfast session, DirectionGroup have teamed up with both Cyance and Hubspot.

Join us to explore:

  • The 6 things you need to know about intent media
  • The impact intent data has on messaging, positioning and content
  • When it comes to ABM, how intent can accelerate your pipeline from ABM
  • How you can synchronise your strategy and customer journey with your marketing automation platform
  • Show me the money! How an intent driven strategy truly compares to traditional methods?

Sign up to our Edge event to get up to speed with intent data. So, you can accelerate your pipeline.

​Address: Room Turing, Unlimited House, Great Pulteney Street, Soho, London W1F 9NB

Date: 18th September 2019

Time: 9:00 AM - 10:00 AM | 8:45 AM arrival (light breakfast provided)

This webinar has not been recorded yet

For any help with your Intent Data, drop us a line.



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