Wasted media spend, content not resonating, messaging missing the mark, weak pipeline of engaged prospects B2B marketers are wasting time and money trying to address their entire market at once – without the resources to do it effectively.
We need a new approach. We need to focus our attention on the prospects who are actively in-market for the solutions we’re selling. And intent data gives us a way to find them.
But there’s more. Intent data can go even further and help inform creative, content and ABM programs. And, when combined with your marketing automation platform, you’re in a better position than ever to truly create demand generation engines that deliver true ROI.
In this breakfast session, DirectionGroup have teamed up with both Cyance and Hubspot.
Join us to explore:
Sign up to our Edge event to get up to speed with intent data. So, you can accelerate your pipeline.
Address: Room Turing, Unlimited House, Great Pulteney Street, Soho, London W1F 9NB
Date: 18th September 2019
Time: 9:00 AM - 10:00 AM | 8:45 AM arrival (light breakfast provided)