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#WTF? Influencer marketing for B2B?

13th December 2018

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom

+44 (0)118 977 2677

#WTF? Influencer marketing for B2B?

B2C marketing is very much bewitched by the spell of influencers; those media-savvy individuals who have cultivated their own personal brands and sizable audiences. Consumer-facing brands are clamouring to work with them, with aspirations of authentic messaging and effective audience response.

B2B, on the other hand, seems to be hesitant in using them. Why is this? Some brands are now leading the charge in effectively using influencers in the B2B space.

Join us for a discussion session where we will demystify the world of influencers and how B2B marketers can harness them.

Join this breakfast discussion where we’ll cover topics like:

  • Is influencer marketing really new for B2B?
  • What can B2B marketers learn from B2C influencer activities?
  • Who is doing it well?
  • What’s the most effective way to harness them as part of an ongoing campaign?
  • Are they as effective as they say they are?

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