B2C marketing is very much bewitched by the spell of influencers; those media-savvy individuals who have cultivated their own personal brands and sizable audiences. Consumer-facing brands are clamouring to work with them, with aspirations of authentic messaging and effective audience response.
B2B, on the other hand, seems to be hesitant in using them. Why is this? Some brands are now leading the charge in effectively using influencers in the B2B space.
Join us for a discussion session where we will demystify the world of influencers and how B2B marketers can harness them.
If you realise you’re not going to be able to make it to one of our events, it’d be great if you could let us know. Please give us five days’ notice, if you can. That way, we can give your space to someone else. Alternatively, you could transfer your place to a colleague. Please let us know their name and contact details so we can update our guest list.