Digital Marketing Manager

Our Digital Marketing Managers work with agency clients to consult and advise on digital best practice, and to plan, test, and implement digital marketing programmes, initiatives, and tools. You’ll work closely with the Planning department and digital production team to make sure digital marketing plans become successful, measurable digital initiatives.

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​Summary of the Role

You’ll:

  • Work with agency clients to consult and advise on digital best practice and to plan, implement and test digital marketing programmes, initiatives and tools.
  • Work closely with the Planning department to ensure best practice digital marketing planning translates into successful, measurable execution
  • Work closely with the digital production team and project management to ensure the seamless execution of planned digital initiatives.

Essential Duties and Responsibilities

You’ll:

  • Work across all client brands and new business, including the marketing programmes of the agency.
  • Work closely with Client Services to serve as a client-facing representation of our growing digital marketing business, while optimising and maximising the quality and return of digital marketing initiatives.
  • Produce, manage and execute digital programmes, including:
    • Automated programmes and integration with other systems, team members, and processes (CRM, telemarketing, and others).
    • Digital display advertising (programmatic, contextual, personalised, location-based and others).
    • Search marketing (including PPC and SEO).
    • Content syndication and amplification.
    • Social media initiatives (paid and organic).
    • Data orientated services, insight gathering, and social listening.
    • Content marketing hubs, personalised communications, and websites.
    • Comms plans and schedules, editorial calendars, and more.

Required Skills

You’ll:

  • Be hungry to discover, test and validate modern technologies and digital services that may be relevant to clients.
  • Be analytical, data-driven, and metrics-focused, with Microsoft Excel and PowerPoint skills.
  • Be technically savvy, and comfortable with software applications and new digital platforms, apps, and more.
  • Have a solid knowledge of the fundamentals of Responsive Web Design and Cross Device support and testing.
  • Have a good understanding of Email and Landing Page technologies, including HTML, CSS, JavaScript (although proficiency in coding is not required).
  • Have the aptitude to ask good questions, explain things clearly and succinctly, and boil down relevant insights to inform action.
  • Understand sales and marketing processes and their interrelationships.
  • Be able to actively and confidently communicate in front of colleagues and clients.
  • Have a good eye for detail and strong grammar and business writing skills.

Additional valuable skills and experience

  • Marketing automation programmes.
  • Ad campaign management platforms (for Google, LinkedIn, Twitter, Facebook, and others).
  • CRM and salesforce software (primarily Salesforce.com).
  • Understanding of organic and paid search campaigns.
  • Database management (segmentation, reporting, and maintenance).
  • Data analysis, reporting and business intelligence.

Client Relationships

You’ll:

  • Support the consultative and advisory approach of the agency.
  • Be comfortable with presenting to clients and in new business environments.
  • Be able to facilitate client meetings, being inclusive and listening to what is being said and what isn’t being said.
  • Be able to field questions related to your projects, demonstrating capability and knowledge of best practices and approaches.
  • Be able to appreciate the organisational hierarchy in client businesses as well as the agency – and adapt behaviour accordingly.
  • Present a confident, knowledgeable and smart image.

General attitudes, abilities

You’ll be:

  • Good at juggling many deadline sensitive tasks and multiple projects simultaneously.
  • Nice and approachable, and able to work well in a team.
  • A self-starter who goes above and beyond on tasks.
  • Constantly seeking out opportunity and challenge.

Qualifications and experience

You’ll have:

  • A degree in Business, Communications, Marketing or a related field.
  • Ideally some level of postgraduate study in Marketing, Digital marketing or a related field.
  • 2-3 years’ experience in marketing client-side – or working in a B2B agency at Account Manager or Project Manager.
Martech

Digital Marketing Manager

See yourself solving digital problems at DG? Great – hit apply, attach your CV and we’ll be in touch.

About DirectionGroup

We are the Demand Generators for IT and technology brands. Creative tech marketing is in our DNA and has been behind our successes for over 35 years, enabling us to cross the diverse terrain of B2B and B2C effortlessly.


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