Account-based marketing in 5

The 21st century: forever remembered as that time YOLO, IDC, LOL, MAMIL and FOMO were added to the dictionary. Well, we’ve got one more acronym to add to your collection. ABM.ABM, otherwise known as account-based marketing, is about getting that one message to that one target. It’s personal, private, and pays off. Once only employed by big companies to target big accounts, ABM is now breaking into the mainstream. Thanks to new technologies and replicable processes, it’s a killer technique that can be used by anyone.TL;DR: you’ll get FOMO if you don’t incorporate ABM into your strategy.Here are our five thoughts on ABM.

The shopping list

So, you’ve heard what we think, now it’s time to see what we can do – and how we can help you.

Understanding

Understanding

  • Account research
  • Contact building
  • Stakeholder profiling
  • Industry insights
  • Executive profiling
  • Customer data building
  • Hierarchy mapping
Messaging

Messaging

  • Account vision and strategy
  • Custom propositions and messaging
  • Messaging for IT and LoB stakeholders
Communicating

Communicating

  • High impact direct mail
  • Impact OOH advertising
  • Custom content creation
  • Social media outreach
  • Personalised digital communications
  • Targeted advertising
  • Customer workshops