Still smells as sweet, right? ABM is key-account marketing revamped. What’s in a name? Nothing. ABM’s the same concept with a fresh new set of tools and tactics, ensuring that targets end up nothing like our star-crossed lovers.
A whopping 80% of companies say that ABM delivers greater ROI than other marketing initiatives. Want to know more? You can read ITSMA’s study here. ABM is precise and accurate, making ROI dead easy to measure.
Well, if the sun, moon, and stars are your sales and marketing teams, anyway. Create dedicated teams that share knowledge and language. Sharing is caring when it comes to ABM, and the better aligned your teams are, the better your results will be.
Do you have a couple of similar accounts? ABM can target them in one go. This shared approach means a safer investment, making ABM an initiative that can get off the ground quicker. We call this ABM-lite, and it’s the perfect leap to take if you want asafety net.
No? Sure? We’re not surprised. Spam and AMB go together like, well, like spam and anything. ABM is bespoke messaging and content packed with rich insights. Stuff that your targets actually want to see. Blasting generic selling messages at an organisation or two is not ABM.
So, you’ve heard what we think, now it’s time to see what we can do – and how we can help you.