It’s all too easy to get carried away with new toys. However, you need to make sure your tactics work across the entire customer lifecycle, not just the snazzy, fun bits.
We love digital marketing because it’s so – well, so measurable. And for some folks, creating reports and algorithms is what life’s all about. But remember, measuring the weird and wonderful’s not the be-all and end-all. Far better to measure what matters.
Potential customers will seek us out because of the quality of the information we offer. Not because we jump up and down at the back of the class with our hand in the air.We need to help them make better decisions, and be available when they need us.
You read it right. Outbound’s like rock ‘n’ roll. Inbound marketing will continue to replace much of our traditional activity – but outbound won’t go away. Sometimes, we just have to kick-start the conversation with a great riff.
Sure, marketing automation is an important component of inbound and outbound marketing. But it’s a tool, not a replacement. If you don't have the right kind of marketing already, don’t even bother trying to automate.
Okay. Now you’ve a sense of the way we look at inbound and outbound . But, what about their ins and outs? Is there something we can give you a hand with? Get ready for a taste of what we do.