Inbound and outbound in 5

Inbound and outbound marketing. They’re two very different beasts, right? Not entirely. They’re both ways of starting and carrying on conversations – and achieving conversions.And push or pull, you want to get top dollar back from your investment. Gartner reckons outbound marketing messages are making way for self-education through the Internet.Here are five thoughts to make sure they work like a dream together.

The shopping list

Okay. Now you’ve a sense of the way we look at inbound and outbound . But, what about their ins and outs? Is there something we can give you a hand with? Get ready for a taste of what we do.

Planning

Planning

  • Content marketing
  • Social media management
  • Social media advocacy
  • Influencer marketing
  • SEO and PPC
  • Opt-in emails and newsletters
  • Blogging
  • Speaking opportunities
Outbound

Outbound

  • Social media advertising
  • Data driven advertising
  • Video advertising
  • Email prospecting
  • Data brokering
  • Content syndication
  • Native advertising
Marketing

Marketing automation

  • Email nurturing
  • Social media nurturing
  • Contextual lead nurture
  • Lead scoring
  • Lead attribution
  • List segmentation
  • Reporting
  • Dash boarding