Shopper marketing in 5

You’ve probably seen our shopper marketing campaigns. Donned with fake moustaches and large newspapers, we follow consumers from shop to shop, taking detailed notes on their decisions, actions and purchases.Well, sort of, anyway. We like to think we’re a bit more surreptitious than that. A bit less comedy disguise, and a bit more sofa-to-sale campaigning.

The shopping list

We’ll get off our soapbox now that you’ve had a good glimpse into our shopper-marketing world. But what does it all actually mean for you? You’ve heard the theory behind the thinking, now let’s look at what we can do about it.

Understand

Understand

  • Customer insights
  • Market testing
  • Focus groups
  • Data analytics
  • Persona development
  • Market research
  • Competitive insights
  • Media planning
Engage

Engage

  • Brand development
  • Digital communications
  • Interactive engagement
  • Experiential
  • Packaging design and production
  • Point-of-sale design and production
  • Nurture campaigns
Convert

Convert

  • Sales promotions
  • Merchandising
  • Pop-up shops
  • Brand ambassadors
  • Staff incentives
  • Training and education
  • E-learning
  • Customer advocacy and loyalty