Creating a high-end shopping experience

To encourage interactivity, an iPad using specially created software allowed customers to scroll through a carousel of each model featured in our display.
http://www.directiongroup.com/assets/images/work/Campaign_image_template_panasonic_shaver3.jpg
http://www.directiongroup.com/assets/images/work/Campaign_image_template_panasonic_shaver1.jpg

Needing to build consumer awareness of its latest wet and dry shaver range, Panasonic came to us with a great opportunity to create a unique PoS display unit in the male grooming department at Selfridges.

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The brief was to target affluent shoppers who not only wanted the latest hi-tech products but also enjoyed the high-end shopping experience of retailers like Selfridges.

So we set to work designing a freestanding display that would stop shoppers in their tracks.

Our cascading water wall - the stunning backdrop to Panasonic’s complete shaver range combined the clever use of water, air and lighting to showcase the superior effect of wet and dry shaving.

To encourage interactivity, an iPad using specially created software allowed customers to scroll through a carousel of each model featured in our display. Using remote access to the iPad, we were able to update the display with new video content and seasonal price promotions to actively encourage purchases.

Based on store exit surveys, our innovative PoS display generated an instant 400% uplift in brand awareness and significant increase in sales of Panasonic wet and dry shavers.

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