Experience the difference

Popai Gold award winner

The ask

TV with terrible sound? Buy a new one. At least, that’s the usual message. However, the Panasonic SpeakerBoard gives people a real choice. We needed to tell the world.

The answer

“Experience the difference” proved that SpeakerBoard makes things sound better. Without hitting people where it hurts – their pockets.

Our campaign included research, product naming and global assets. And our instore PoS, featuring the campaign video, gave people the chance to compare TV speakers against the SpeakerBoard.

The results

The campaign:

  • sold more SpeakerBoards than the client expected
  • won gold at the 2014 Popai awards for its display unit

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