A single piece of thread in 1979 led Simba to develop the world’s best mattress. And when the innovative sleep manufacturer wanted us to turn our hand to what could catch the eye at trade shows, we picked up the thread.
Simba was a relatively new client to us. On projects as diverse as bus livery in Romania and retail point of sale in the UK. And that meant we knew enough about its product and its audience not to be caught napping.
For trade shows, we created a sleep pod with a built in immersive experience. Huge TVs, video games and all the comfort of Simba’s products meant you might never want to leave it. The biggest challenge: resisting the temptation to drift off.