Giving people a better ID IQ

The ask

It’s one thing being the global specialist in identity data intelligence. It’s another thing knowing what your own identity should be. Following several acquisitions, and with more planned, GBG needed a brand that would bring its people together.

The answer

We did our research. That gave us valuable insight into what GBG’s brand values, personality and visual identity should be. Then we turned aspiration into reality. And the guidelines and collateral we created made the new brand come to life.

The results

The new brand identity:

  • talks the customer’s language
  • captures bold, clear, confident and human qualities
  • excites staff

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