GBG aligns its brand to its ambitions

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Creating a brand that supports growth.
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"This is our story. It's the story of identity data intelligence and the benefits it brings to our customers."

GBG brand poster

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Challenge

With recent acquisitions, and more planned, GBG needed a brand that would unite its people and support its growth.

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Solution

Following market research, we redefined GBG’s brand values, personality and visual identity. We then created the guidelines and collateral to make the new brand a reality.

Benefits

Our work created a brand identity that:

  • Depicts what GBG stands for accurately
  • Aligns more closely to customer needs
  • Captures its bold, clear, confident and human qualities
  • Excites staff
  • Contributes to its continuing growth
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