GBG aligns its brand to its ambitions
GBG brand poster
- Project Details
- Category: B2B
- Client: GBG
- Download: Depth Case Study
With recent acquisitions, and more planned, GBG needed a brand that would unite its people and support its growth.
Following market research, we redefined GBG’s brand values, personality and visual identity. We then created the guidelines and collateral to make the new brand a reality.
Our work created a brand identity that:
- Depicts what GBG stands for accurately
- Aligns more closely to customer needs
- Captures its bold, clear, confident and human qualities
- Excites staff
- Contributes to its continuing growth