How to own the global education sector

The ask

For several years, we’d worked with Fujitsu on UK education campaigns. But now it wanted to show a global audience that it led the way in the sector and was the perfect partner for EdTech.

The answer

We commissioned some research on global education, and used that to create a suite of thought provoking global content pieces. Everything from infographics to social posts, white papers to blogs. With this content toolkit, Fujitsu could show it understood the challenges facing the global education sector, and how its services and devices could help.

The results

The campaign:

  • offered a global view of the education sector
  • changed out-of-date ideas and opinions
  • created a raft of content to engage its target audience
  • positioned Fujitsu as a thought leader

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