Moving Hive from the home to the human

Increased brand awareness by 300%

The ask

Remember the moments that give you a warm feeling? Hive want you to. Ever since 2013, we’ve been working together, helping Hive to launch its remote app control of smart heating, hot water and a host of other things that turned a house into a home. But now it was time for a brand refresh. And we had to bring it to life.

The answer

Hive was now about people, not buildings. The reborn brand was human and vibrant, with a proposition of “Let’s get living” and a new palette of colours to play with. Our cue to create new, exciting packaging for 20 products in six languages.

The results

The new brand activities:

  • introduced inviting, striking packaging
  • increased brand awareness by 300%

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