The ask

When Freesat launched Free Time, its new smart TV guide service, it faced an immediate challenge. How to convince potential customers that TV wasn’t worth watching without Free Time. So, it passed the challenge on to us.

The answer

Free Time’s exciting new features included a simplified TV guide and TV rewind function. Put both together, and viewers could settle down to watch the programmes they loved, when and how they wanted. And the best way to show its effects? An interactive PoS display that customers could experience as if they were at home, under the creative banner “Stop searching, start watching”.

The results

The campaign showed that:

• 83% of retailers liked the new products better than the competition’s