DG play DG mic

DirectionGroup shortlisted twice in the B2B Marketing Awards 2018

Article

Exciting times at DirectionGroup. The shortlists for the International B2B Marketing Awards 2018 have been announced. And we feature in two categories:

  • Best use of digital techniques or technologies – ‘Built for teamwork’, Microsoft

  • Best customer engagement initiative – ‘Remarkable humans’, Kronos

These awards are open to agencies and businesses from across the world. So, it’s no small feat to get shortlisted.

The awards also recognise campaigns that hit the mark in all areas. The judges assess entries according to four criteria:

  • Understanding of objectives
  • Strategic thinking
  • Creativity
  • Effectiveness/results

So, if you make the awards shortlist, it means you’ve created a campaign with real impact.

We’d like to say a big thanks to Sally Elliott at Microsoft and Fred Janssen at Kronos. Behind every great campaign, there’s a great partnership between a client and an agency.

Well done to all the agencies and companies shortlisted for the awards. We look forward to seeing you at the ceremony in November.

Watch a video case study of our work for Kronos here >

See our campaign for Microsoft here >

DirectionGroup

About the author

Full stack. Global. Problem solvers. They’re just three ways you could describe us. You could also say we’re a top 10 global b2b marketing agency that specialises in IT and tech. That’s true. But, we do great b2c work too.

Related

A right royal pair of influencers

B2B buyers are evolving. They’re going online to find the content and information they want, when they want it. This means that, for marketers like you, inbound is king. Especially now that new data laws have made it even more important for brands to create genuinely interesting content. So, if you’re looking to draw in readers, followers and one-day-buyers, influencer marketing could be a good fit.

Article

Pokémon Master or Marketing Guru: Is There a Difference?

Chances are, unless you’ve been living underneath a rock for the last two weeks, you’ll know what Pokémon GO is. It’s smashed all records for app downloads during launch week. It’s also set to earn Apple around $3 billion over the next 12 – 24 months. And forgetting about the stats, it’s become an obsession for people the world over – and its popularity isn’t just limited to kids.

Article