DG play DG mic

Helping Kronos give the market something to think about

Vlog

In an age of disruption, technology counts. But it’s your people who’ll give you an edge.

Our DMs are helping to position workforce solutions firm Kronos as a thought leader in its market. See why they’ve been shortlisted for an International B2B Marketing Award.

DirectionGroup

About the author

Full stack. Global. Problem solvers. They’re just three ways you could describe us. You could also say we’re a top 10 global b2b marketing agency that specialises in IT and tech. That’s true. But, we do great b2c work too.

Related

Content Marketing: Learn to Plug Your Gaps

Content marketing has long been the darling of B2B marketing. We all jumped on the bandwagon and we see lots of marketing teams who are simply stuck in the content creation hamster wheel. Our advice is to take stock – understand what you have, understand what customers need to fulfil their journey and then focus on filling the gaps. We call it a content audit.

Article

ABM | The New B2B Marketing Must-Have

Account-based marketing (ABM) is creating a lot of buzz right now. And for very good reason. It is delivering bigger deals within target accounts and proving to be a veritable lead-to-revenue marketing success story. To find out more about it, I spoke to Bev Burgess, Senior Vice President & Global ABM Council Leader at ITSMA, the pioneers of ABM.

Article