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From leads to revenue: success in a measurement obsessed world

24th January 2018

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
Berkshire
RG41 5HU
United Kingdom

+44 (0)118 977 2677

From leads to revenue: success in a measurement obsessed world

In an attempt to be seen as more than the “colouring in department” some B2B marketers have gone measurement crazy. How do we change the perception of marketing from a cost centre into a revenue driver, without becoming an excel guru or a full-on statistician?

If the utopia is to talk about revenue and sales, we need to look past clicks and visits surely? The journey there means the focus must be firmly fixed on the metrics that count.

So, how do we know what to measure? Optimisation means understanding interactions, clicks, dwell time, bounce rates, unique visits – and the rest. It’s easy to get punch-drunk with so many metrics to measure, watch and improve.


This event has now taken place…

If you missed it, feel free to contact us about your measurement needs.