Channel marketing: are you leaving marketing dollars on the table?

21st March 2018

8.45am coffee and pastry: 9am start - 10:30am

DirectionGroup Limited
401-403 Reading Road
Winnersh, Reading
RG41 5HU
United Kingdom

+44 (0)118 977 2677

Channel marketing: are you leaving marketing dollars on the table?

Resource and time poor, channel partners are often the least equipped to make the move to modern digital marketing techniques. We all know that the one-size-fit-all ‘campaign in a box’ really fits no-one. How can vendors ensure their partners are representing their brands with impactful, thought-out marketing initiatives that deliver on objectives? What’s more, how do they make sure marketing funds allocated to partners are not left on the table and instead spent wisely on results-orientated, proven activities?

The answer? An engagement process that includes consultancy, training and an executional framework is a starting point. We call it the Channel Partner Marketing Blueprint. Come and join us to understand how this approach could help your future channel marketing efforts by controlling quality while ensuring performance and compliance.

Join this breakfast discussion where we’ll cover topics like:

  • What do partners really want from vendors?
  • What skills should be outsourced versus handled by partners?
  • How can partner activities reflect corporate marketing objectives?
  • How do you scale quality and compliance effectively?
  • How do I make sure my MDF fund are spent, and spent wisely?


FREE to invited marketers only (breakfast included).

Please fill in the form to request an invitation to attend.