Fujitsu feels storage customers’ pain
not all vendors are the same
- Project Details
- Category: B2B
- Client: Fujitsu
- Download: Depth Case Study
To turn audience insight into leads. We needed to make Fujitsu stand out in the busy IT storage space – with a campaign that challenged the norm.
We asked senior IT decision makers about their storage providers. They weren’t happy. So, we took this discontent. And we built a campaign to show that, with Fujitsu, there are no more storage adventures.
Our creative campaign came to life in video, eGuides, market research, social media and more. It:
- expressed the customer dilemma as an engaging story
- elevated the perception of Fujitsu in the storage market
- created a 76:1 return on marketing investment