How do you open up unlimited sales opportunities on a limited budget?
- Project Details
- Category: B2B
- Client: Fujitsu
Even the biggest clients have to watch their wallets. Despite working on some big budget campaigns for Fujitsu over the years, we are also asked to make the most of smaller amounts from time to time.
Whatever the budget, our approach remains the same: generate cut-through and get the biggest return on investment. So, in an over-commoditised IT storage marketplace, we created a disruptive campaign that was sure to stand out.
Our whistleblower concept was translated into an exclusive campaign video DM for CIOs, followed by an email, webinar and storage ebook for wider contacts. The dedicated campaign landing page tied everything together with the Fujitsu brand, while sales enablement tools and pop-up event banners helped sell the story to the sales team.
Within a short space of time, we were able to generate a healthy new pipeline of sales opportunities and MROI of 210:1. Not bad for a limited budget.