Microsoft demystifies great customer service
Targeting key contacts with a unique DM


Microsoft wanted to show how a fluid customer experience can give you an edge. And drive demand for its online CRM platform – Microsoft Dynamics.

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We sent key prospects ‘The case of the mysterious shopper’. These personalised whodunnit ‘books’ revealed the why, the what and the how of better customer service.


In our client’s words: it was the most successful campaign she had ever run. Pop-art met murder mystery – and sales team met prospects. Our high-impact DM:

  • stood apart from competing communications
  • opened the door for the sales team
  • generated a high percentage of opportunities with a busy audience
  • created a 17:1 return on investment
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